tel.: +39


Beatrice Masi joined RASS – Studio Legale Rinaldi e Associati in 2004, after earlier professional experiences in other international firms. She provides advice – mostly out of court – to Italian and foreign clients in the field of commercial law. Specifically, she accrued consistent experience in Italian and international commercial agreements (among them franchising, agency and distribution agreements) and she assisted several companies during the establishment of franchising networks. Today, she is following these companies by providing day-by-day advice. She worked on several acquisitions from the due diligence phase to the drawing up of contractual documents.

In addition, she accrued specific skills on Privacy and personal data protection issues since the transition from the Law no. 675 of 1996 to the Leg. Decree no. 196 of 2003. Lately, she has been dealing with the issues related to the EU Regulation no. 2016/679 (GDPR).

Education and qualifications:

  • University Degree in Law, cum laude, at the University of Bari (2001)
  • Admitted to practice (2004)
  • Advanced course on Data Protection and Data Governance at the University of Milan (2018)

Languages: Italian, English


  • Milan Bar Association
  • Digital Forensics Alumni (DFA) Association


From 2004 to 2016, she published several contributions on franchising on the online journal ‘International Law Office’ (